At Kurukshetra University, the Bachelor of Business Administration (BBA) is an undergraduate degree program that centers on business administration. The BBA program places emphasis on both an in-depth study of management and the acquisition of professional and entrepreneurial skills. Core courses within the BBA curriculum cover diverse areas of business administration, including accounting, business organization, human resources, business communication, business ethics, business law, strategic management, finance, managerial economics, management, entrepreneurship, marketing, and operations management, tailored to be most relevant to management analysis and strategy. The BBA serves as a foundational step for higher research studies, providing students with wide employment opportunities and essential employability skills in the field of management.