
NO. OF UNIVERSITIES
1
ELIGIBILITY
GRADUATE
DURATION
2 - 4 YEARS
ONLINE MBA IN Marketing & HRM
An online dual MBA in marketing and Human Resources Management (HRM) is a graduate-level program that integrates business administration principles with a dual focus on marketing strategies and human resources practices. This program aims to prepare individuals for leadership roles where they can effectively navigate both the marketing landscape and the complexities of human resource management. Choosing to pursue an MBA in marketing and HRM offers a unique set of advantages namely :-
- Comprehensive Skill Set: Gain expertise in marketing strategy, market research, branding, and consumer behavior (Marketing), as well as skills in talent management, employee relations, and organizational behavior (HRM).
- Strategic Alignment: Develop the ability to align marketing strategies with human resources policies, ensuring that marketing campaigns are not only effective in reaching customers but also considerate of internal organizational dynamics.
- Effective Employee Engagement: Learn how to use marketing principles to create internal branding strategies that enhance employee engagement and satisfaction. This can contribute to a positive organizational culture and increased employee productivity.
- Talent Acquisition and Retention: Understand how to use marketing tools to attract top talent to the organization. Additionally, gain HRM skills to retain and develop that talent, contributing to long-term organizational success.
- Conflict Resolution and Communication: Develop strong communication skills and conflict resolution abilities, valuable in both marketing communications and managing employee relations within an organization.
- Brand and Employee Alignment: Ensure that the external brand image aligns with the internal employee experience. This can contribute to a cohesive organizational identity and a positive perception in the market.
- Market Research for HR Decision-Making: Apply marketing research techniques to gather insights into employee satisfaction, engagement, and preferences, enabling data-driven HR decision-making.
- Diverse Career Opportunities: Open up a wide range of career opportunities, from marketing management and brand management to HR management and organizational development.
A dual MBA program ensures that graduates are well-equipped to align marketing strategies with human resource initiatives, fostering effective organizational culture. This integrated approach is especially valuable for those aspiring to leadership positions where a comprehensive understanding of both functions is essential.
The benefits of pursuing this dual MBA online are manifold. Online programs provide flexibility, allowing working professionals to balance their academic pursuits with career responsibilities. This flexibility is particularly advantageous for individuals seeking to advance in marketing and HRM roles, enabling them to immediately apply concepts learned in the online classroom to real-world scenarios. Networking is another significant advantage of online MBA programs. Students have the opportunity to connect with peers, faculty, and industry professionals from diverse locations and backgrounds. This global network not only enriches the learning experience but also opens avenues for collaboration and career advancement.
In conclusion, opting for an online dual MBA in marketing and HRM is a strategic move for individuals seeking a well-rounded skill set in business leadership. The program's integration of marketing and HRM ensures graduates are adept at addressing both strategic marketing challenges and human resource complexities. The flexibility and networking opportunities of online learning make this dual MBA an attractive choice for professionals aiming to excel in dynamic and interconnected roles.

ONLINE MBA ELIGIBILITY
Individuals who have successfully completed their undergraduate degree in any field are eligible to apply for the Online MBA program. Admission requirements may vary among universities. Some institutions require aspirants to pass entrance exams, while others offer direct admissions based on their eligibility criteria.
An Online MBA has a broad eligibility scope, making it accessible to a diverse range of students. Prospective candidates must hold a bachelor's degree with a minimum aggregate of 45% to 50% from a recognized university, making this course an ideal choice for :-
- Individuals possessing a bachelor's degree and expressing a desire to further their education in Marketing and Human Resources Management (HRM).
- Professionals employed in the Marketing and Human Resources Management (HRM) sector within any company, seeking to enhance their position or increase their salary.
- A student aspiring to establish their own startup.
ONLINE MBA DURATION
Online MBA offers a minimum completion time of 2 years and allows a maximum of 4 years for candidates to fulfill all the degree requirements. This extended timeframe provides an additional 2 years for successfully passing all the required exams. The program's curriculum is structured into four semesters of six months each.
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Most Common Job Opportunities
Marketing Manager: | Human Resources Manager: | Brand Manager: |
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Developing and implementing marketing strategies, overseeing promotional activities, and ensuring effective brand positioning in the market. | Managing HR functions, including talent acquisition, employee relations, performance management, and organizational development. | Overseeing brand development, creating marketing campaigns, and ensuring consistent brand messaging across various channels. |
Talent Acquisition Specialist: | Digital Marketing Manager: | Employee Relations Manager: |
Focusing on recruiting and acquiring top talent for the organization, utilizing effective sourcing and interviewing strategies. | Leading digital marketing initiatives, optimizing online campaigns, and utilizing digital channels for brand promotion. | Handling employee relations, conflict resolution, and fostering a positive and inclusive workplace culture. |
Product Manager: | HR Consultant: | Marketing Communications Manager: |
Managing the lifecycle of products, from development to launch, and implementing strategies for product success in the market. . | Providing expert advice to organizations on human resource strategies, policies, and best practices. | Managing communication strategies, including advertising, public relations, and internal communications. |
ONLINE MBA SPECIALIZATIONS
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ONLINE DUAL MBA
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Online MBA in Marketing & HRM
Yes, Degrees obtained through Online or Distance mode are valid provided approval is given by the UGC-DEB to the University/Deemed to be University to offer the said programme. Details of the Universities/ Deemed to be Universities empowered to offer courses under Online/distance mode are available at UGC website https://deb.ugc.ac.in/.
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Yes, UGC via its notification dated 02-09-2022 has clearly mentioned that any degree received via Online or Distance mode is equivalent to the degrees offered through regular mode. The link for the same is
. Accordingly, we can be sure that a MBA done via Online or Distance mode is as good as a regular MBA
-University Grants Commission (UGC) Approval: Indian universities, whether traditional or open, need to obtain approval from the UGC to offer online courses. The UGC had issued specific regulations for open and distance learning, which also apply to online education. These regulations specified the norms and standards that institutions had to adhere to while offering online programs.
-Compliance with Distance Education Regulations: In addition to UGC regulations, universities offering online programs also had to comply with the Distance Education Bureau (DEB) regulations, which governed open and distance learning programs.
-Approval from AICTE: The AICTE primarily focuses on technical education, including engineering, management, pharmacy or applied sciences and Indian Universities specifically do not require AICTE approval to start online courses. Its role is to regulate and promote technical education in India. These regulations are mainly applied to traditional universities and institutions that offer online or distance education programs.
-Quality Assurance: Indian universities are required to maintain the quality and standards of education in online programs. This often involves regular assessment and accreditation by bodies like the National Board of Accreditation (NBA) or the National Assessment and Accreditation Council (NAAC).
-Rankings: The National Institutional Ranking Framework (NIRF) is a ranking system for higher education institutions in India. It was launched by the Ministry of Education in 2015 to assess and rank Indian universities and colleges based on various parameters. NIRF rankings aim to provide prospective students and other stakeholders with valuable information about the quality and performance of educational institutions
Professionals aspiring to lead in both marketing and human resource management domains, fostering a holistic approach to organizational success, should pursue an MBA Marketing and Human Resource Management. This dual specialization is ideal for individuals seeking to develop strategic marketing campaigns, enhance brand presence, and concurrently manage the human capital essential for effective organizational performance and employee engagement.
Online education can include live lectures through video conferencing or webinars, but it depends on the specific course or program. Some online courses offer live, interactive sessions with instructors, while others are entirely self-paced with pre-recorded content. The format can vary, so it's important to check the course details to determine whether live lectures are part of the online education experience.
Tuition fees can vary significantly among universities. Depending on your choice of institution, the approximate annual tuition fees can range from INR 50,000 to INR 4,00,000.
After completing an MBA in Marketing and Human Resource Management, you can pursue various roles such as Marketing Manager, HR Manager, Brand Manager, Talent Acquisition Specialist, or a role that combines both marketing and HR responsibilities like Employee Engagement Manager. This dual specialization equips you to lead marketing initiatives, manage human resources effectively, and contribute strategically to organizational success by aligning marketing efforts with talent management strategies.
The salary package you receive upon completing this course is on several factors, including the organization you join, the position you assume, your accumulated years of experience, and your expertise within your domain. As your skills and knowledge grow, so does the potential for an increase in your salary. The projected salary range after completing an MBA in MARKETING AND HUMAN RESOURCE MANAGEMENT typically falls between INR 3,00,000 and INR 10,00,000 per annum.
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