digital market BANNER

NO. OF UNIVERSITIES

5

ELIGIBILITY

GRADUATE

DURATION

2 - 4 YEARS

Online mba in digital marketing

An online MBA in Digital Marketing is a graduate-level program that focuses on developing strategic and specialized skills in leveraging digital channels for marketing purposes. This includes social media, search engine optimization (SEO), content marketing, analytics, and other digital marketing techniques. The program is designed for individuals seeking advanced knowledge and expertise in navigating the rapidly evolving landscape of digital marketing.

Professionals who should consider pursuing an online MBA in Digital Marketing include marketing managers, business owners, and individuals aspiring to leadership roles in marketing. This program is also suitable for those looking to transition into digital marketing or entrepreneurs aiming to establish and grow businesses with a strong online presence.

Benefits of pursuing ONLINE MBA IN Digital Marketing

Doing an online MBA in Digital Marketing offers several unique benefits, complementing the general advantages of an MBA in this specialization:

• Comprehensive Understanding of Digital Marketing: This program provides a deep dive into digital marketing strategies, tools, and trends, enabling you to understand and leverage online platforms effectively.

• Enhanced Career Opportunities: With digital marketing becoming a critical aspect of every business, an MBA in this field can open doors to various high-level positions in marketing, branding, and strategic planning.

• Skill Development: It helps develop crucial skills like SEO, content marketing, social media marketing, data analytics, and more, which are highly valued in the modern job market.

• Strategic Thinking and Innovation: The course fosters strategic thinking, helping you to integrate digital marketing strategies with overall business goals. It also encourages innovative thinking in using digital tools for marketing solutions.

• Higher Salary Potential: Graduates with specialized MBAs, like one in digital marketing, often command higher salaries due to their expertise and the high demand for these skills.

• Entrepreneurship Opportunities: The skills learned can also be applied to entrepreneurship, enabling you to start or grow your own business with effective digital marketing strategies.

• Global Perspective: Many programs offer a global perspective on digital marketing, preparing you to work in diverse international markets.

• Cost-Effectiveness: Online programs are often more affordable than their on-campus counterparts. They eliminate the need for commuting, relocation, and sometimes even textbooks, which can be expensive.

In conclusion, pursuing an online Master of Business Administration in Digital Marketing offers a transformative educational experience tailored for the dynamic landscape of the digital business environment. This program equips individuals with a comprehensive skill set, encompassing strategic digital marketing planning, data analytics, social media management, and emerging trends in the online space. As digital marketing continues to shape the way businesses connect with their audiences, an online MBA in this specialization becomes a valuable asset, propelling individuals towards leadership roles in marketing, communications, and overall business strategy in the digital era.

online mba in Digital Marketing

ONLINE MBA ELIGIBILITY

Individuals who have successfully completed their undergraduate degree in any field are eligible to apply for an Online MBA program. Admission requirements may vary among universities. Some institutions require aspirants to pass entrance exams, while others offer direct admissions based on their eligibility criteria.

An Online MBA has a broad eligibility scope, making it accessible to a diverse range of students. Prospective candidates must hold a bachelor's degree with a minimum aggregate of 45% to 50% from a recognized university.

Who should pursue an Online MBA in Digital Marketing:

Pursuing an online MBA in Digital Marketing can be an excellent choice for several types of individuals, each with different professional backgrounds and career goals. Here are some key profiles for whom this program would be particularly beneficial:

  •  Marketing Professionals: Those already working in marketing who want to specialize in digital strategies, update their skills, and advance their careers would find this program highly valuable.

  •  Entrepreneurs and Business Owners: Business owners and entrepreneurs can gain essential skills to effectively market their businesses online, understand digital trends, and engage with customers digitally.

  • Tech-Savvy Professionals: Individuals with a knack for technology and an interest in how it intersects with business strategies can leverage this program to merge their interests with a fast-growing career field.

  • Working Professionals Seeking Advancement: Those aiming to climb the corporate ladder but who need the flexibility to balance studies with work and personal life will find the online format ideal.

  • Recent Graduates: Graduates who aspire to enter the digital marketing field can gain specialized knowledge and skills that make them more competitive in the job market.

  • Freelancers and Digital Nomads: Individuals working as freelancers in digital fields, such as content creation, social media, or SEO, can formalize and deepen their expertise to enhance their service offerings.

  • Creative Minds: Individuals with a creative flair who are interested in how creativity is applied in digital marketing, from content creation to campaign strategy, will find this program aligning with their interests.

  • Data-Driven Individuals: For those who are interested in the analytical side of marketing, such as market research, consumer behavior analytics, and data-driven decision-making, an MBA in Digital Marketing can offer the necessary skills and knowledge.

An online MBA in Digital Marketing is particularly well-suited for motivated self-learners who are comfortable with technology and are seeking a flexible and potentially global learning environment to advance their careers or enter the field of digital marketing.

ONLINE MBA DURATION

Online MBA offers a minimum completion time of 2 years and allows a maximum of 4 years for candidates to fulfill all the degree requirements. This extended timeframe provides an additional 2 years for successfully passing all the required exams. The program's curriculum is structured into four semesters of six months each

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Most Common Job Opportunities

Table
Digital Marketing Manager: Social Media Manager: Content Marketing Manager:
Overseeing all aspects of digital marketing campaigns, developing strategies for online channels, and managing a team to drive brand awareness and customer engagement. Creating and implementing social media strategies, managing content, and analyzing metrics to enhance brand presence and engage with the target audience on platforms like Facebook, Instagram, Twitter, and LinkedIn. Developing and executing content marketing strategies, creating compelling and relevant content to attract and retain customers, and overseeing content distribution across digital platforms.
SEO (Search Engine Optimization) Manager: Email Marketing Manager: E-commerce Manager:
Optimizing website content and structure to improve search engine rankings, driving organic traffic, and staying updated on search engine algorithms. Planning and executing email marketing campaigns, segmenting target audiences, and analyzing email performance metrics to optimize engagement and conversions. Managing online sales platforms, optimizing user experience, and developing strategies to increase online sales and revenue.
Digital Advertising Manager: Data Analyst - Digital Marketing: Brand Manager:
Planning and implementing digital advertising campaigns across various platforms, including pay-per-click (PPC), display advertising, and social media advertising. Analyzing digital marketing data, extracting insights, and providing recommendations to improve campaign performance and return on investment. Developing and implementing strategies to build and manage the brand's online presence, ensuring consistency across digital channels.

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ONLINE MBA SPECIALIZATIONS

Online MBA > Specializations

General Management

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Marketing Management

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Entrepreneurship

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Human Resource Management

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Retail Management

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Finance Management

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IT Management

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Data Science

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Fintech Management

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Operations Management

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Project Management

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Digital Marketing

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Business Analytics

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Hospital Management

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Event Management

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Blockchain Management

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Hospitality Management

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Healthcare Management

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Supply Chain Management

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International Trade Management

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International Finance

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Digital Finance

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Business Management

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Aviation Management

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Waste Management

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Agri Business Management

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Information System Management

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Insurance Management

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Disaster Management

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Global Finance Market

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Banking & Insurance Management

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Travel & Tourism Management

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Pharmaceutical Management

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Integrated Marketing

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International Business

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ONLINE DUAL MBA

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Logistics and Supply Chain (Dual)

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Finance & Marketing (Dual)

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Marketing and Sales Management (Dual)

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IT & Systems Management (Dual)

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Digital Marketing & E-Commerce

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Banking, Financial Services & Insurance (Dual)

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Entrepreneurship & Leadership Management (Dual)

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Artificial Intelligence & Machine Learning(Dual)

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Marketing and Human Resource Management(Dual)

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Human Resource Management & Finance (Dual)

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Analytics and Data Science (Dual)

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Event and Media Management (Dual)

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System & Operation Management (Dual)

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Entrepreneurship & Small Business (Dual)

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IT & FinTech (Dual)

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Business Intelligence & Analytics Management (Dual)

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Petroleum & Natural Gas Management (Dual)

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Operations & Data Science Management

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Financial Service and Planning Management (Dual)

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Production & Operations Management

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Hospital Administration and Health Care Management(Dual)

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International Finance and Accounting Management (Dual)

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MBA in Digital Marketing

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Yes, Degrees obtained through Online or Distance mode are valid provided approval is given by the UGC-DEB to the University/Deemed to be University to offer the said programme. Details of the Universities/ Deemed to be Universities empowered to offer courses under Online/distance mode are available at UGC website https://deb.ugc.ac.in/

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Yes, UGC via its notification dated 02-09-2022 has clearly mentioned that any degree received via Online or Distance mode is equivalent to the degrees offered through regular mode. The link for the same is

. Accordingly, we can be sure that a MBA done via Online or Distance mode is as good as a regular MBA

  • University Grants Commission (UGC) Approval: Indian universities, whether traditional or open, need to obtain approval from the UGC to offer online courses. The UGC had issued specific regulations for open and distance learning, which also apply to online education. These regulations specified the norms and standards that institutions had to adhere to while offering online programs.

  • Compliance with Distance Education Regulations: In addition to UGC regulations, universities offering online programs also had to comply with the Distance Education Bureau (DEB) regulations, which governed open and distance learning programs.

  • Approval from AICTE: The AICTE primarily focuses on technical education, including engineering, management, pharmacy or applied sciences and Indian Universities specifically do not require AICTE approval to start online courses. Its role is to regulate and promote technical education in India. These regulations are mainly applied to traditional universities and institutions that offer online or distance education programs.

  • Quality Assurance: Indian universities are required to maintain the quality and standards of education in online programs. This often involves regular assessment and accreditation by bodies like the National Board of Accreditation (NBA) or the National Assessment and Accreditation Council (NAAC).

  • Rankings: The National Institutional Ranking Framework (NIRF) is a ranking system for higher education institutions in India. It was launched by the Ministry of Education in 2015 to assess and rank Indian universities and colleges based on various parameters. NIRF rankings aim to provide prospective students and other stakeholders with valuable information about the quality and performance of educational institutions

Professionals aspiring to lead digital marketing initiatives, enhance online brand presence, and drive strategic business growth should pursue an MBA in Digital Marketing. This program is ideal for marketing professionals, business leaders, and entrepreneurs seeking expertise in leveraging digital channels, analytics, and technology to achieve marketing objectives in today's dynamic and competitive digital landscape.

Online education can include live lectures through video conferencing or webinars, but it depends on the specific course or program. Some online courses offer live, interactive sessions with instructors, while others are entirely self-paced with pre-recorded content. The format can vary, so it's important to check the course details to determine whether live lectures are part of the online education experience.

Tuition fees can vary significantly among universities. Depending on your choice of institution, the approximate annual tuition fees can range from INR 50,000 to INR 4,00,000.

After completing an MBA in Digital Marketing, you can pursue roles such as Digital Marketing Manager, Social Media Manager, SEO Manager, or E-commerce Manager. This qualification equips you to lead and strategize digital marketing campaigns, optimize online presence, and drive business growth through effective utilization of digital channels and technologies.

The salary package you receive upon completing this course is on several factors, including the organization you join, the position you assume, your accumulated years of experience, and your expertise within your domain. As your skills and knowledge grow, so does the potential for an increase in your salary. The projected salary range after completing an MBA in digital typically falls between INR 3,00,000 and INR 10,00,000 per annum.